In 1979, Africa was officially declared free from smallpox. In the new decade of 2020, the wild poliovirus has been completely wiped from the face of this continent. This is just one example of how Africa has made significant progress in improving the state of health and infrastructure. The continent also has immense potential for business, technology, education and the standard of living in general.
It is the second fastest growing region in the world, and its GDP is expected to grow at a rate of 3.9% per year from 2018 to 2022, according to figures published by the Overseas Development Institute (ODI). One effective way to stimulate economic development is to support local businesses. Consider putting your small business in the spotlight by investing in online visibility. An effective way to ensure better online visibility is to register your business on a Tanzania business directory, which includes listings for a wide range of categories, such as wellness and beauty, health care and even automobiles for sale, experts at Whiz Tanzania say. Find out how to choose the right online classifieds site to grow local businesses using directory listings.
Choose the right directory
Make sure you choose Tanzania’s # 1 online business directory for small businesses. This will ensure that you reach your target audience and appear at the top of Google search results. Plus, you can choose a mobile-friendly directory that has a professional appearance to boost your credibility with your potential customers. There are millions of shoddy directories on the internet, so be sure to read the reviews before choosing one.
Add detailed information
Enrich your ad by adding details beyond name, address and contact details. Include your website URL, hours of operation, product photos, list of services, and any other USPs. Choose a Dar Es Salaam business directory that allows you to put useful information about your business and what sets it apart. Perform inserts and deletions and keep your customers informed of the latest products, services or upgrades. Take the time to review your content to make it as accurate and user-friendly as possible.
Motivate your existing customers
A great way to cultivate relationships with your existing customers is to communicate with them and even solicit feedback through reviews and ratings. Over 87% of analytics and marketing professionals believe customer experience is a key driver of business growth, according to a report published by Pointillist. So, encourage them to write about their positive experiences with your brand to grab the attention of potential buyers.
Present interesting offers
To attract new customers and retain existing customers, consider running offers, coupon codes, and discounts on your listing on Dar Es Salaam’s best business directory. It is one of the most effective ways to attract customers and convert sales. Add words like “exclusive offer” or “special offers” because people love to find profitable deals. Host a sale quarterly or 4-5 times a year to boost your business.
Business directories can serve as a bridge between customers and conversions. Keeping track of changing online behaviors and securing sufficient business exposure will help you reap compelling benefits.