Celo Health, an Auckland-based provider of a mobile messaging platform for healthcare organizations, has entered the US market. It moved to Seattle earlier this year.
WHAT HE DOES
According to a press release, Celo Health offers a HIPAA-compliant messaging platform that enables seamless and secure collaboration between healthcare teams. It can also integrate with existing hospital electronic health records.
Available on iOS, Android and web devices, the app features the On-Call feature that allows teams to instantly reach the right on-call provider and a reporting dashboard where information can be pulled for improvements. , such as resource allocation and process improvement.
A competitive feature of the app is list optimization which allows users to send role-based messages instead of looking up a vendor’s name in a directory. Another feature is broadcast which allows administrative users to send mass messages, as well as see the scope of those messages.
The press release also mentioned that the Celo Health platform optimizes clinical workflows, helps increase worker productivity, and minimizes the risk of data breaches and fines by ensuring compliance.
WHY IS IT IMPORTANT
In an interview with MobiHealth NewsJack Clough, director of growth at Celo Health, who now heads its US office, explained how the company will be able to differentiate its platform from the local competition.
He noted that generic enterprise email products on the market typically lack healthcare-specific functionality. “These generic messaging products put patient data at risk, exposing healthcare providers to fines and legal risks,” Clough said.
Designed by a doctor, Celo Health’s mobile application is specially designed for the healthcare industry. Clough claimed they have a proven track record in countries with more stringent security compliance requirements, such as the UK, Australia and New Zealand, where they currently have around 800 organizations of health partners. In the UK, for example, a customer organization reported an adoption rate of around 80% of its messaging platform among its staff.
Celo Health is currently in advanced talks with a Level 1 hospital in Seattle for a potential signing; Clough also mentioned that they are considering half a dozen more prospects in the state.
THE BIGGEST TREND
In October, Melbourne-based IT company FiveP unveiled a role-based messaging app called Baret which offers EMR / PAS integration. It was originally developed to support internal communications at Austin Health and has been tweaked to show how role-based communications can be performed on Microsoft Teams.
Singaporean Private Health Group Thomson Medical engaged Chicago-based messaging solutions company NetSfere in 2020 to deploy the latter’s enterprise-grade secure messaging platform for internal communication and collaboration.